Turn Visitors Into Regulars With Points That Matter
SmashClub tracks every game played at your club and awards loyalty points automatically. Players earn tiers, unlock rewards, and build a reason to keep coming back to your club — not the competitor down the road.
The Aggregator Trap
When players book through marketplace platforms, they're loyal to the platform — not your club. One cheaper court listing and they're gone.
No switching cost
Players can book any club with one tap. There's nothing tying them to yours except price and proximity.
Price race to the bottom
Without differentiation, clubs compete on price. Margins shrink. The platform wins, you lose.
No player relationship
The booking platform owns the relationship. You don't know who played, how often, or whether they're about to leave.
How SmashClub Loyalty Works
A loyalty layer that sits on top of your existing booking platform. Players keep booking as usual — SmashClub adds the reason to stay.
Play
Player books a court through Playtomic, Matchi, or Padel Mates — same as always. No change to their workflow.
Earn
SmashClub detects the game and automatically credits points to the player's account. No manual entry.
Progress
Points accumulate toward tier milestones. Players see their progress and what's coming next.
Redeem
Players unlock rewards you define — free court hours, shop discounts, priority registration, or exclusive perks.
Every Game Counts. Players See It.
Players get their own dashboard showing points balance, tier progress, and available rewards. This visibility is what creates the lock-in effect — players see what they've built and don't want to lose it.
- Points auto-credited after every game
- Tier progression with configurable milestones
- Reward catalog defined by you
- Works with any booking platform
Rewards earning rules — fully configurable points system
Automated Engagement That Brings Players Back
SmashClub doesn't just track points — it uses them to drive behavior. The marketing automation engine sends personalized messages to keep players engaged.
"You haven't played in 10 days — here's 50 bonus points"
"You're 2 games away from Gold tier"
"Off-peak special: Book Monday morning, earn double points"
All sent automatically via WhatsApp, Telegram, email, or SMS. You set the rules — SmashClub handles execution.
Best of Both Worlds
You don't have to choose between marketplace reach and direct relationships. SmashClub adds loyalty on top of the platform your players already use.
Booking Platform Alone
- Players are loyal to the platform, not your club
- No switching cost — competitors are one tap away
- You compete on price alone
- No direct player communication
- No visibility into who's churning
Booking Platform + SmashClub Loyalty
- Players build value at your specific club
- Points and tiers create switching cost
- You compete on experience and community
- Automated messaging via WhatsApp/Telegram
- Churn risk alerts and re-engagement triggers
Track engagement through points activity
See exactly how your loyalty program is performing with real-time points activity tracking. Spot engagement spikes around events and promotions, and understand redemption patterns. With 24K+ points earned in a single month, you'll see strong player participation reflected in the data — and know exactly what's driving it.
- Real-time points tracking
- Visual engagement trends
- Event-driven spikes visible
- Earned vs. redeemed analytics
Points activity dashboard — track engagement in real time
Frequently Asked Questions
How are loyalty points awarded?
Points are awarded automatically after every game played at your club. SmashClub reads booking data from your platform (Playtomic, Matchi, or Padel Mates) and credits points to the player's account — no manual entry required.
What kind of rewards can players earn?
You define the rewards. Common examples include free court hours, pro shop discounts, priority tournament registration, or exclusive event access. You set the point thresholds and reward types — SmashClub handles the tracking and redemption.
How do loyalty tiers work?
Players progress through tiers (e.g., Bronze, Silver, Gold, Platinum) based on their accumulated activity. Each tier can unlock different rewards or perks. Tier thresholds and benefits are fully configurable by the club.
Does the loyalty system work alongside Playtomic?
Yes. SmashClub is designed as a complement to your existing booking platform — not a replacement. Players continue booking through Playtomic (or Matchi/Padel Mates) as usual. SmashClub adds the loyalty layer on top, tracking games and awarding points in the background.
Ready to Build Player Loyalty?
Book a 15-minute demo and see how SmashClub's loyalty engine works for your club.