Know Every Player at Your Club

The Blind Spot Most Clubs Have

You know how many courts are booked. But do you actually know who is booking them — and who stopped?

Booking platforms show reservations, not people. Most clubs operate without any real understanding of their community. That creates three problems:

• No player visibility — you can't see who played last month vs. who disappeared
• No community insight — you don't know your gender split, skill distribution, or which segments are growing
• No early warning — by the time you notice a regular has left, they're already playing at a competitor's club

Your Complete Player Database

Every player who books at your club gets a profile — automatically. SmashClub syncs with your booking platform and builds a searchable member database with filters for membership status, activity level, and smart segments.

• Auto-synced from Playtomic, Matchi, or Padel Mates
• Search and filter by name, email, or segment
• Smart segments: Social Stars, Top Revenue, Churn Risk
• Membership tier and consent status at a glance

Community Demographics at a Glance

Understand who your players are. SmashClub shows you gender distribution, skill level breakdowns, and how your community is shaped — so you can tailor programming, communications, and offers.

• Gender distribution across your player base
• Skill level distribution with gender breakdown
• Identify underserved segments for targeted programs

Individual Player Profiles

Click into any player and see the full picture: booking history, frequency trends, loyalty points, social connections, and churn risk indicators. Everything in one view so staff can personalize interactions.

Track Acquisition & Retention Over Time

See how many new players join each week, which booking channels they come from, and how well you retain them over time. Weekly cohort retention heatmaps show you exactly where players drop off.

• New players per week trend line
• First booking type breakdown (tournament, regular, open match)
• 12-week cohort retention heatmap
• Activation funnel: from first visit to monthly regular

Social Graph

SmashClub maps who plays with whom. You'll see which players are connectors — the ones who bring friends and organize groups — and which are at risk of dropping out because their playing partners have already left.

How the CRM Works

Zero manual entry. The system builds itself from your existing booking data.

1. Connect — link your Playtomic, Matchi, or Padel Mates account. Takes 5 minutes.
2. Sync — SmashClub pulls player data from every booking, past and future. Profiles are created automatically.
3. Consent — players opt in via QR code, email, or in-app prompt. GDPR-compliant from day one.
4. Insights — dashboards populate with demographics, retention curves, and actionable segments.

Booking Platform vs. SmashClub CRM

Your booking system shows availability. SmashClub shows who your players actually are.

Frequently Asked Questions

What data does SmashClub's Padel CRM track?

SmashClub automatically syncs player data from your booking platform (Playtomic, Matchi, or Padel Mates). This includes booking history, play frequency, skill level estimates, membership status, and consent preferences. All data is collected with proper consent and stored in compliance with GDPR.

Do I need to manually enter player information?

No. SmashClub pulls player data automatically from your existing booking platform. When a player books a court, their profile is created and updated automatically in your CRM.

How does the CRM help with player retention?

The CRM surfaces insights like churn risk indicators, booking frequency trends, and cohort retention analysis. You can identify players who are becoming less active and use SmashClub's automated messaging to re-engage them before they leave.

Is player data secure and GDPR-compliant?

Yes. SmashClub collects data only with player consent (via QR code scan, email opt-in, or in-app prompt). All data is stored securely and players can request data export or deletion at any time, in full compliance with GDPR.