Know Every Player at Your Club
SmashClub automatically builds a complete player database from your existing booking platform. See who plays, how often, and what keeps them coming back.
The Blind Spot Most Clubs Have
You know how many courts are booked. But do you know who's booking them — and who stopped?
No player visibility
Booking platforms show reservations, not people. You can't see who played last month vs. who disappeared.
No community insight
You don't know your gender split, skill distribution, or which player segments are growing.
No early warning
By the time you notice a regular has left, they're already playing at a competitor's club.
Your Complete Player Database
Every player who books at your club gets a profile — automatically. SmashClub syncs with your booking platform and builds a searchable member database with filters for membership status, activity level, and more.
- Auto-synced from Playtomic, Matchi, or Padel Mates
- Search and filter by name, email, or segment
- Smart segments: Social Stars, Top Revenue, Churn Risk
- Membership tier and consent status at a glance
Members view with smart segments and search
Community Demographics at a Glance
Understand who your players are. SmashClub shows you gender distribution, skill level breakdowns, and how your community is shaped — so you can tailor programming, communications, and offers.
- Gender distribution across your player base
- Skill level distribution with gender breakdown
- Identify underserved segments for targeted programs
Community demographics with gender and skill breakdown
Track Acquisition & Retention Over Time
See how many new players join each week, which booking channels they come from, and how well you retain them over time. Weekly cohort retention heatmaps show you exactly where players drop off.
- New players per week trend line
- First booking type breakdown (tournament, regular, open match)
- 12-week cohort retention heatmap
- Activation funnel: from first visit to monthly regular
Acquisition trends and weekly cohort retention
How the CRM Works
Zero manual entry. The system builds itself from your existing booking data.
Connect
Link your Playtomic, Matchi, or Padel Mates account. Takes 5 minutes.
Sync
SmashClub pulls player data from every booking — past and future. Profiles are created automatically.
Consent
Players opt in via QR code, email, or in-app prompt. GDPR-compliant from day one.
Insights
Dashboards populate with demographics, retention curves, and actionable segments.
Booking Platform vs. SmashClub CRM
Your booking system shows availability. SmashClub shows who your players actually are.
Booking Platform Alone
- See reservations, not people
- No player history or frequency data
- No community demographics
- No retention or churn visibility
- No segmentation or smart filters
With SmashClub CRM
- Full player profiles with booking history
- Frequency, recency, and lifetime value data
- Gender, skill, and membership demographics
- Weekly cohort retention heatmaps
- Smart segments: Churn Risk, Top Revenue, Social Stars
Frequently Asked Questions
What data does SmashClub's Padel CRM track?
SmashClub automatically syncs player data from your booking platform (Playtomic, Matchi, or Padel Mates). This includes booking history, play frequency, skill level estimates, membership status, and consent preferences. All data is collected with proper consent and stored in compliance with GDPR.
Do I need to manually enter player information?
No. SmashClub pulls player data automatically from your existing booking platform. When a player books a court through Playtomic, Matchi, or Padel Mates, their profile is created and updated automatically in your CRM.
How does the CRM help with player retention?
The CRM surfaces insights like churn risk indicators, booking frequency trends, and cohort retention analysis. You can identify players who are becoming less active and use SmashClub's automated messaging to re-engage them before they leave.
Is player data secure and GDPR-compliant?
Yes. SmashClub collects data only with player consent (via QR code scan, email opt-in, or in-app prompt). All data is stored securely and players can request data export or deletion at any time, in full compliance with GDPR.
See Your Player Data Come to Life
Book a 15-minute demo and see how SmashClub builds your CRM automatically from your existing booking platform.