Your Club's App. Your Players' Loyalty.

Booking platforms bring players in. They don't build loyalty to your club. Players associate the experience with Playtomic or Matchi — not with you. Your brand disappears behind someone else's interface.

Building a custom app costs tens of thousands and takes months. And then you still need to maintain it, convince players to download it, and compete with every other app on their phone.

SmashClub gives you a third option: a branded player experience that runs on our infrastructure, looks like your club, and requires zero development.

The Aggregator Dilemma

Booking platforms solve court availability. They don't solve loyalty, community, or direct relationships with your players. Three problems crop up:

Your brand disappears

Players book through the aggregator. They remember the platform, not your club. Your brand gets buried behind someone else's interface and you become interchangeable with the club next door.

No direct relationship

The booking platform owns the communication channel. You can't message players directly, can't build a community, and can't differentiate your offering from competitors on the same aggregator.

Building your own app is expensive

Custom app development costs €20k–€100k+ and takes months. After launch you still need ongoing maintenance, app store submissions, and the uphill battle of convincing players to download yet another app.

Your Brand, Front and Center

With SmashClub's white-label setup, your club name, logo, and colors appear on everything the player sees. When they check points, view their stats, or receive a message — they see your club, not ours.

• Custom logo and club name on the player dashboard
• Brand colors throughout the interface
• Branded WhatsApp messages sent from your identity
• No "Powered by SmashClub" visible to players

No Download Required

Players access your branded experience through a web app — no app store, no install friction. They open it via QR code at your venue, WhatsApp link, or email invitation. One tap to add it to their home screen for a native app feel.

Zero friction onboarding means higher adoption. Players don't need to search an app store, create a new account, or remember another password. They scan, they're in.

What Your Players Get

A complete branded experience, powered by SmashClub behind the scenes.

Loyalty Dashboard

Players see their points balance, tier status, and available rewards — all under your club's brand. Every booking earns loyalty points automatically without staff involvement.

Player Profile

Personal stats, booking history, and community standing. Players can track their activity and see where they rank in your club's community.

Automated Messages

Welcome messages, milestone celebrations, and re-engagement nudges — all sent from your club's name via WhatsApp or Telegram. Players feel personally addressed by your club, not by a software platform.

Launch in 3 Steps

No development needed. No app store submissions. Go live in days, not months.

Custom App vs. SmashClub White-Label

Get the benefits of a branded app without the cost and complexity of building one from scratch.

Should my padel club have its own app?

Most padel clubs don't need to build their own app — they need to look like they have one. A custom-built native app costs €20k–€60k upfront, takes 3–6 months to ship, and then needs ongoing engineering for every iOS/Android update. For all but the largest chains, that math doesn't pan out: the same player engagement is achievable for a fraction of the cost via a white-label player experience that's branded to the club but powered by shared infrastructure.

What players actually want from a club app is concrete: see their loyalty points and tier, register for the next tournament, find a partner, get reminders on WhatsApp, and book a court without bouncing between five tabs. None of that requires a custom codebase — it requires a polished, branded surface where those features live. Where a club does benefit from its own brand showing up is in retention: players who see your logo and colors every week associate the loyalty wins, the tournaments, and the community with you, not with whatever aggregator they used to book.

SmashClub's white-label app gives your club its own branded player experience — your logo, colors, domain — running on shared infrastructure that ships in under a week. You get the brand benefit; you skip the engineering bill.

Frequently Asked Questions

What does "white-label" mean for my padel club?

White-label means SmashClub powers the technology behind the scenes, but your players see your brand. Your club name, logo, and colors appear on the player-facing app. Players associate the loyalty program, messaging, and community features with your club — not with SmashClub.

Do players need to download a separate app?

No. SmashClub's player-facing features work through a web app that players access via QR code scan, WhatsApp link, or email invitation. No app store download required. Players can add it to their home screen for an app-like experience.

Does it replace my booking platform?

No. SmashClub works alongside your existing booking platform (Playtomic, Matchi, or Padel Mates). Court booking stays where it is. SmashClub adds the loyalty, community, and engagement layer on top — branded as your club.

Can I customize the look and feel?

Yes. You can set your club logo, brand colors, and welcome messaging. The player dashboard, loyalty tiers, and communications all carry your branding. SmashClub provides the infrastructure; your club gets the credit.